” Last week, Facebook announced that it was going to start tracking our browsing activity. Facebook is claiming that this feature is part of its ad-tailoring program (it also recently introduced a tool that lets you give feedback on ads). Of course, it’s not quite that innocent: Advertisers will pay more for information on what you do outside of Facebook because it will help them target you better inside of Facebook.
Sound good to you? Great, carry on! No? You have some choices, including privacy company Abine’s new DoNotTrackMe tool for Facebook.
” It is crazy for anyone to allow Facebook to collect their browsing history when they’re not even logged into Facebook,” said Abine CEO Rob Shavell, in a press release announcing the technology. “The idea that one company should be trusted to know about our friends and family and then also everything we do online is insane.”
And the scope of Facebook’s tracking ability is greater than you may think. “Our browsing history, which Facebook can only collect because of the many ‘like’ and ‘login’ buttons they have placed on other sites, allows Facebook to connect two critical sets of information about us: ‘Who we are,’ our identity and personal information and social graph; [and] ‘what we do,’ which sites we go to each day, what we do there, and more,” Shavell explained via email.
” You might have ‘nothing to hide,’ but if you have a Facebook account and surf without technology protecting you from this new default on data collection, you will certainly find out,” he says. “
From the DoNotTrackMe website …
” If you’re like the average web user, you’re unknowingly tracked over 100 times each time you surf the web.
DoNotTrackMe automatically blocks these tracking companies – ad networks, social networks, and sneaky data collection companies – from tracking your browsing behind the scenes. DoNotTrackMe has blocked over 1 trillion attempts to track millions of users’ browsing and actively blocks over 600 of these companies.
DoNotTrackMe also protects your email address, phone, and credit card from being abused by companies on the web and on your mobile device.”
The more we learn of Facebook , the more we want to have nothing to do with it . Read more on protecting your privacy from those corporate Statists of Zuckerberg’s at the Daily Dot .