Tag Archive: Advertising


Yahoo To Acquire Tumblr For $1.1 Billion

 

 

” Reports say the Yahoo board has approved a $1.1 billion cash deal to acquire Tumblr. Yahoo’s board reportedly approved the deal in a meeting on Friday.

 
According to All Things D, the deal was a unanimous vote and it will be announced Monday morning.

 

Part of the deal stipulates that Tumblr CEO David Karp, will stay with Yahoo for at least four years and retain control over day-to-day management of the online service allowing the Tumblr brand to continue, but Yahoo will be helping to develop advertising.

 

The Wall Street Journal notes that Tumblr had just started focusing on building its advertising revenue after concentrating on building its user base as an easy-to-use blogging platform. 

Tumblr has experience fast growth in recent years. According to WSJ, it had a worldwide traffic of about 117 million vistors in April, compared to 58 million the previous year, about 12 million unique visitors on smartphone, compared to about four million in the previous year. The site claims 108.4 million blogs and 50.9 billion posts. It had a US desktop traffic of 37 million in April, comparable to LinkedIn and Twitter although Twiiter has much more mobile traffic. “

 

 

 

 

 

 

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A Shameful Roundup Of The Year’s Most Humiliating Marketing Blunders

 

 

 

” Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail. Every year there’s plenty of them—the accidental tweet, the offensive billboard, the Photoshop disaster, the just-plain-tasteless ad. At the link below, we’ve compiled 20 of the most notable brand fails from 2012—a nice dose of ad-enfreude to fill your evil rubbernecking hearts with joy. Just be glad it wasn’t you. And try to learn a lesson from the Harvey Nichols model above and refrain from pissing yourself with laughter. It’s not a good look. “

Gallery: The 20 Biggest Brand Fails of 2012

 

 

 

There , We’ve Said It …. Guess That Makes Us RACISTS !

  ” An election-related billboard in Cleveland’s Ward 5 has caused a stir, prompting some complaints that it discriminates against minority groups and felons. “
We would like to know two things , why does  pointing out the fact that something is illegal constitutes racism ? 
PHYLLISCLEVELAND.JPG
 And number two , if someone is not capable enough to be able to procure a valid form of identification for themselves why should we consider them capable enough to play a role in determining our future ? 

” The advertisement, posted at the intersection of Community College Avenue and East 35th Street, warns that “voting fraud is a felony” in bold lettering. It also states that the penalty is punishable by up to three and a half years in prison and a $10,000 fine.

The ad also shows a gavel and sound block and lists that it was paid for by a private family foundation. The billboard is operated by Clear Channel Outdoor.”

  ” Less than 100 days before the election, a string of public opinion polls consistently show that the
public views both presidential contenders as strong, honest leaders.

    The editors find it deeply troubling that after four years a majority of the public still views Obama as a ” strong , honest leader(s)” .

    Therein lies the value to the democratic party of a compliant , lapdog media . That is a service that no amount of campaign advertising could ever hope to equal .

   All we libertarian/conservative types can say is ” thank God Al Gore invented the internet” .

The truth will out … But not without cost

   Such a snapshot is particularly troubling for Obama, given that his campaign has dumped more than $100 million into television
advertisements in battleground states — roughly three-quarters of it on attack ads against Romney.”

  Janine Turner

” A 2011 Gallup poll found that 40% of Americans consider themselves conservative and only 21% consider themselves liberal. So why does the advertising community — a.k.a Madison Avenue — and their clients continue to hire outspoken
liberals for their advertising campaigns?

   I recently lost two very big advertising campaigns (add those to the many others) because I am a conservative. The advertisers
actually stated this. Ironically, the more I speak out about the non-partisan values of our United States Constitution and the necessities of
a free-market system to keep businesses thriving, the more ad campaigns (whose goal it is to promote their businesses) I lose.”

  Also from Gateway Pundit we see that in addition to paying his bundlers for raising re-election funds with taxpayer money , the One can also purchase campaign advertising on the public dime .

“The Obama Administration will blow $20million on ads to promote Obamacare before the election. And you get to pay for the ads.
The contract was awarded to the same company, Porter Novelli, that produced the taxpayer-funded Andy Griffith Obamacare ads”

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