Tag Archive: Advertising


Businesses Fire Back Against Ban On The Word ‘Gun’

 

 

 

 

” Weapons retailers in California are suing the state over a ban on the display of images of handguns – even the word “handgun” – in what the business owners say is a violation of the First Amendment.

  The complaint brought by Calguns Foundation and others is on behalf of Tracy Rifle and Pistol LLC, Michael Baryla, Ten Percent Firearms, Wesley Morris, Sacramento Black Rifle Inc., Robert Adams, Prk Arms Inc. and Jeffrey Mullen.

  Named as defendants are Attorney General Kamala Harris and Stephen Lindley of the state Department of Justice Bureau of Firearms.

  The case isn’t over the right to own guns, which is protected by the Second Amendment to the U.S. Constitution.

  It’s over the images. The word.

   The state bans gun stores from putting up signs telling customers they sell handguns. Images of and descriptions of rifles and shotguns are fine with the state.

“ I am one of the most heavily regulated and inspected businesses in existence, but it’s still illegal for me to show customers that I sell handguns until after they walk in the door,” said Baryla, who owns Tracy Rifle and Pistol.”

WND

 

 

 

 

 

 

 

 

 

About these ads

Galaxy S 5 — Screen Envy

 

Published on Jul 21, 2014

” The Galaxy S 5′s 5.1″ HD display is the screen your friends wish they had — and now they’re lining up to watch over your shoulder. Learn more about The Next Big Thing at http://www.facebook.com/SamsungMobileUSA. “

 

 

 

 

 

 

 

 

 

 

 

 

Man Man - Choose Your Bag Wisely

 

ตั้งแต่เคยเห็นจรเข้มาผมว่าคลิปนี้สยองที่สุดแล้ว

 

 

 

” What does it take to be a Preview girl? Its the question that inspired Preview’s online campaign, that pooled together some of the country’s most creative minds to portray the different facets of the fashionable woman. Today, one of the videos from the campaign has gone viral, getting over four million views to date.”

We found this video on Facebook and thought our audience would get a kick out of it . Beware the crocodiles …

Everything We Know About This Year’s Super Bowl Lineup

 

 

 

 

” As anyone with a pulse is certainly aware, we are inching ever closer to one of the most sacred days on the American calendar: Super Bowl Sunday.

Though many brands and their agencies will no doubt be frantically piecing together their strategies all the way up to gameday, some have already released the ads that will be seen by about 110 million Americans on Super Bowl XLVIII.

  These brands include everyone from mainstays like Budweiser to smaller brands like SodaStream, whose ad will feature actress Scarlett Johansson.

  We’ve summarized everything we’ve learned here, and we’ll continue to add updates as they become available — right on up until kickoff.”

 

 

 

 

 

 

Story continues at Business Insider

 

 

 

 

 

 

 

 

 

 

Super Bowl Ads From 1979-2013: The Evolution Of Advertising Trends From Long Narratives To Viral Marketing

 

 

IBD Super Bowl Ads

 

 

” Aside from the big game itself, and (perhaps) the halftime show, the ads broadcast during the Super Bowl draw the most attention during America’s biggest TV event. With more than 100 million viewers in recent years, the game is well known as the premier showcase for advertisers launching their most important campaigns.

  The constant competition of advertisers to one-up one another has created its own cultural phenomenon. Among the memorable early Super Bowl ads was Coca Cola’s (NYSE:KO) “Hey Kid, Catch!” ad, which first aired in 1979 and again during Super Bowl XIV in 1980. Featuring the Pittsburgh Steelers’ “Mean” Joe Greene, the McCann Erickson ad portrayed an injured and upset Greene being buoyed by a child offering him a Coke. In return Greene turns around and tosses him a team jersey with the punch line, “Hey kid, catch!”

  Super Bowl ads that aired throughout the 1970s, ’80’s and early ’90′s tended to focus on longer-form narratives delivered in a micro-art film fashion. One example from that period was the legendary Apple (NASDAQ:AAPL) “1984” ad, which unveiled the Macintosh PC. The ad, developed and produced by TBWA’s Chiat/Day, is now considered one of the best commercials ever made. Apple’s “1984” ad and the Macintosh PC celebrate their 30th anniversary this year.”

 

 

Read on at IBD

 

 

 

 

 

 

 

Young People Pummel Obamacare Ads On The Daily Show

 

 

Brosurance

 

” Will keg stands and one-night hookups convince young people to sign up for Obamacare? Two liberal groups in Colorado launched a pro-Obamacare advertising campaign with the controversial messages months ago.

  This week, The Daily Show featured the two ads in a segment with correspondent Aasif Mandvi, who interviewed a spokesman from the Colorado Consumer Health Initiative in an attempt to understand why he thought the “Brosurance” and “Let’s Get Physical” ads were effective.”

 

 

 

 

 

 

 

 

 

 

 

Best Billboard Ads Made With Incredible Creativity

 

 

Anando Milk

Anando Milk

“Considering every child lives in a world of fantasy, the idea was to exaggerate the benefit of milk into almost giving the child superhuman powers.”

Here’s another peek 

Ford Mustang: Fast

Ford Mustang: Fast

” How to express speed on billboard ad? Ford knows it very well. Constructed from GE Lexan EXL semi-transparent resin, the billboard accurately blurs the scene behind it regardless of day, weather or season.”

Ok , Ok … One more 

Bic Razor: Billboard

 

 

Bic Razor: Billboard

” Sometimes you don’t need to explain how great your product is, just put a razor that ‘shaved’ the grass and the message is deadly clear! “

 

 

 

See all 28 at The Stupid Station

 

 

 

 

 

 

 

 

Barilla: ‘Gays Can Eat Someone Else’s Pasta’

 

 

 

” Guido Barilla sparked international outrage when he said he’d never feature a gay couple in ads for his firm’s foodstuffs — adding that if homosexuals don’t like it, they can buy another brand.

“I would never do [a commercial] with a homosexual family, not for lack of respect, but because we don’t agree with them,” the company chairman told Italian radio Wednesday evening.

“Ours is a classic family where the woman plays a fundamental role,” Barilla, 55, said, adding that if gays “like our pasta and our advertising, they’ll eat our pasta. If they don’t like it, then they will not eat it and they will eat another brand.” “

 

 

   Good for Barilla , a man that refuses to compromise his beliefs for the almighty dollar . 

 

 

 

 

 

 

Cracked Readers Offer Up Advertiser Secrets

 

 

” When someone tells you an ad has been PhotoShopped, the natural reaction is “Well, yeah, duh.” What you don’t think about is that the manipulation goes far beyond messing with shading and cleaning up blotches. We asked our readers to enlighten us about the interesting, hands-on tricks ad makers still use. Winner got $100 …”

 

#3.

 

by Ms.Zuneja

Read More

Yahoo To Acquire Tumblr For $1.1 Billion

 

 

” Reports say the Yahoo board has approved a $1.1 billion cash deal to acquire Tumblr. Yahoo’s board reportedly approved the deal in a meeting on Friday.

 
According to All Things D, the deal was a unanimous vote and it will be announced Monday morning.

 

Part of the deal stipulates that Tumblr CEO David Karp, will stay with Yahoo for at least four years and retain control over day-to-day management of the online service allowing the Tumblr brand to continue, but Yahoo will be helping to develop advertising.

 

The Wall Street Journal notes that Tumblr had just started focusing on building its advertising revenue after concentrating on building its user base as an easy-to-use blogging platform. 

Tumblr has experience fast growth in recent years. According to WSJ, it had a worldwide traffic of about 117 million vistors in April, compared to 58 million the previous year, about 12 million unique visitors on smartphone, compared to about four million in the previous year. The site claims 108.4 million blogs and 50.9 billion posts. It had a US desktop traffic of 37 million in April, comparable to LinkedIn and Twitter although Twiiter has much more mobile traffic. “

 

 

 

 

 

 

A Shameful Roundup Of The Year’s Most Humiliating Marketing Blunders

 

 

 

” Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail. Every year there’s plenty of them—the accidental tweet, the offensive billboard, the Photoshop disaster, the just-plain-tasteless ad. At the link below, we’ve compiled 20 of the most notable brand fails from 2012—a nice dose of ad-enfreude to fill your evil rubbernecking hearts with joy. Just be glad it wasn’t you. And try to learn a lesson from the Harvey Nichols model above and refrain from pissing yourself with laughter. It’s not a good look. “

Gallery: The 20 Biggest Brand Fails of 2012

 

 

 

There , We’ve Said It …. Guess That Makes Us RACISTS !

  ” An election-related billboard in Cleveland’s Ward 5 has caused a stir, prompting some complaints that it discriminates against minority groups and felons. “
We would like to know two things , why does  pointing out the fact that something is illegal constitutes racism ? 
PHYLLISCLEVELAND.JPG
 And number two , if someone is not capable enough to be able to procure a valid form of identification for themselves why should we consider them capable enough to play a role in determining our future ? 

” The advertisement, posted at the intersection of Community College Avenue and East 35th Street, warns that “voting fraud is a felony” in bold lettering. It also states that the penalty is punishable by up to three and a half years in prison and a $10,000 fine.

The ad also shows a gavel and sound block and lists that it was paid for by a private family foundation. The billboard is operated by Clear Channel Outdoor.”

  ” Less than 100 days before the election, a string of public opinion polls consistently show that the
public views both presidential contenders as strong, honest leaders.

    The editors find it deeply troubling that after four years a majority of the public still views Obama as a ” strong , honest leader(s)” .

    Therein lies the value to the democratic party of a compliant , lapdog media . That is a service that no amount of campaign advertising could ever hope to equal .

   All we libertarian/conservative types can say is ” thank God Al Gore invented the internet” .

The truth will out … But not without cost

   Such a snapshot is particularly troubling for Obama, given that his campaign has dumped more than $100 million into television
advertisements in battleground states — roughly three-quarters of it on attack ads against Romney.”

  Janine Turner

” A 2011 Gallup poll found that 40% of Americans consider themselves conservative and only 21% consider themselves liberal. So why does the advertising community — a.k.a Madison Avenue — and their clients continue to hire outspoken
liberals for their advertising campaigns?

   I recently lost two very big advertising campaigns (add those to the many others) because I am a conservative. The advertisers
actually stated this. Ironically, the more I speak out about the non-partisan values of our United States Constitution and the necessities of
a free-market system to keep businesses thriving, the more ad campaigns (whose goal it is to promote their businesses) I lose.”

  Also from Gateway Pundit we see that in addition to paying his bundlers for raising re-election funds with taxpayer money , the One can also purchase campaign advertising on the public dime .

“The Obama Administration will blow $20million on ads to promote Obamacare before the election. And you get to pay for the ads.
The contract was awarded to the same company, Porter Novelli, that produced the taxpayer-funded Andy Griffith Obamacare ads”

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