Super Bowl Ads From 1979-2013: The Evolution Of Advertising Trends From Long Narratives To Viral Marketing
” Aside from the big game itself, and (perhaps) the halftime show, the ads broadcast during the Super Bowl draw the most attention during America’s biggest TV event. With more than 100 million viewers in recent years, the game is well known as the premier showcase for advertisers launching their most important campaigns.
The constant competition of advertisers to one-up one another has created its own cultural phenomenon. Among the memorable early Super Bowl ads was Coca Cola’s (NYSE:KO) “Hey Kid, Catch!” ad, which first aired in 1979 and again during Super Bowl XIV in 1980. Featuring the Pittsburgh Steelers’ “Mean” Joe Greene, the McCann Erickson ad portrayed an injured and upset Greene being buoyed by a child offering him a Coke. In return Greene turns around and tosses him a team jersey with the punch line, “Hey kid, catch!”
Super Bowl ads that aired throughout the 1970s, ’80’s and early ’90′s tended to focus on longer-form narratives delivered in a micro-art film fashion. One example from that period was the legendary Apple (NASDAQ:AAPL) “1984” ad, which unveiled the Macintosh PC. The ad, developed and produced by TBWA’s Chiat/Day, is now considered one of the best commercials ever made. Apple’s “1984” ad and the Macintosh PC celebrate their 30th anniversary this year.”
The program, code-named PRISM, has not been made public until now. It may be the first of its kind. The NSA prides itself on stealing secrets and breaking codes, and it is accustomed to corporate partnerships that help it divert data traffic or sidestep barriers. But there has never been a Google or Facebook before, and it is unlikely that there are richer troves of valuable intelligence than the ones in Silicon Valley.
If document requiring company to submit phone records for millions of Americans is authentic, it would be the broadest surveillance order known to date