” In 2012, Tea Partier and now Texas Senate Candidate Ted Cruz and his team of social media experts, including Vincent Harris of Harris Media , have begun to redefine the landscape of political campaigns forever with his victory over Lt. Gov. David Dewhurst yesterday in a run-off to decide the Republican candidate for a Texas
According to Politico, Cruz, guided by Harris, his digital campaign strategist, made weekly calls
with supportive bloggers, had two full-time staffers dedicated to social media content, built a website that “empowered volunteers to take on tasks and print out campaign literature,” and
subsequently ended up with a mailing list Harris called “bigger than most of the failed Republican
candidates for president.” ”
Social media …. It’s not just for progressives anymore .