” With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics.
Despite the revolving door of new algorithms and search engine policies, the fundamentalsof getting your content found have remained pretty consistent.
So, let’s save the hand-wringing and future-predicting for another day and keep it simple. Here’s what you need to know to optimize your blog posts for search.
Optimize Blog Post Headlines and URLs
Once you have your list of blog posts, you’ll want to make sure you’ve optimized the headlines. Keywords do best when they’re at the front of the headline. So, for example, if we’re trying to rank our content to appear for searches about inbound marketing: ”Inbound Marketing: Everything You Need to Know to Get Started” will do better than ”Everything You Need to Know to Get Started With Inbound Marketing.”
Keywords are important, but you also want to write the sort of headline that is likely to get clicked and shared frequently. The frequency with which a piece of content gets shared can positively impact its ranking on search engine result pages. In fact, in recent years, social elements have been increasingly important to search. We’ll touch upon that more below in the Social Search section.”