Tag Archive: Search engine optimization


 How To Optimize Your Posts

 

 

 

” With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics.

Despite the revolving door of new algorithms and search engine policies, the fundamentalsof getting your content found have remained pretty consistent.

So, let’s save the hand-wringing and future-predicting for another day and keep it simple. Here’s what you need to know to optimize your blog posts for search.

Optimize Blog Post Headlines and URLs

Once you have your list of blog posts, you’ll want to make sure you’ve optimized the headlines. Keywords do best when they’re at the front of the headline. So, for example, if we’re trying to rank our content to appear for searches about inbound marketing: “Inbound Marketing: Everything You Need to Know to Get Started” will do better than “Everything You Need to Know to Get Started With Inbound Marketing.”

Keywords are important, but you also want to write the sort of headline that is likely to get clicked and shared frequently. The frequency with which a piece of content gets shared can positively impact its ranking on search engine result pages. In fact, in recent years, social elements have been increasingly important to search. We’ll touch upon that more below in the Social Search section.”

 

 

 

 

 

 

 

 

 

 

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A Basic Guide To Online Reputation Management

 

 

 

 

 

 

Helpful Hints For Business And People Who Care How They Are Viewed 

 

” The following is an overview of some of the basic, fundamental processes you can work on to begin a proactive online reputation management campaign. It can be quite difficult to cut through all of the “noise” and misinformation out there regarding this evolving and often controversial topic. The heavily-researched and heavily-scrutinized methods, processes, and company resources mentioned in this section should hopefully be extremely useful for companies and individuals that are looking to understand the basics of the online reputation management “ecosphere”. This constantly-updated “Starter Guide” should essentially serve as a very helpful information resource for businesses and individuals that are seeking to not only monitor, but have a direct and meaningful impact on their overall online presence.

Clear distinctions will be made for the differing processes of business and individual reputation management where necessary. Much of this basic ORM information discussed can be applied to both business and personal scenarios, but there will be cases that call for differing strategy suggestions, and hopefully we can clearly highlight those within this guide. As mentioned on our homepage, the majority of the suggested tactics and resources for productive and proactive ORM campaigns are essentially Search Engine Optimization tactics and resources. These SEO strategies become necessary when attempting to have an impact on the Google algorithm. In other words, SEO and online marketing strategies are necessary to effectively “optimize” your online image in the largest search engine in the world.

 

Sections Include 

 

  • Step 1. What All Has Been Said About You Online?
  • Step 2. What All Is Being Said About You Online?
  • Step 3. What You Can Do About It – “The Best Defense Is A Great Offense”
  • Exact Match Domains
  • Buying Domain Names That Include Your Keywords And Popular Neutral Or Negative Phrases
  • Local Business Listings
  • Web 2.0 Websites
  • Press Releases
  • Article Directories
  • Video Sharing Websites
  • Image Sharing Websites
  • See If You Can Acquire A Wikipedia Page
  • Post On Online Marketplaces
  • Post On Relevant Online Forums
  • Conduct Paid Advertising Campaigns
  • Post On Question and Answer Websites
  • Take Advantage Of “Tagging” On The Websites That Encourage It
  • Look Into Using A Google Plus Profile And Google Authorship
  • Keep Track of All Your Website URLs That You Develop and Promote Them Regularly by Building Links to Them
  • Leverage Pre-Existing Positive Website Content When You Can
  • Conclusion

A “Social Media Militia” Can Preserve Our Liberties Today

 

 

 

 

” My recent post on “Independence Day” sparked a spirited discussion around poll data showing that only 8% of those questioned identified themselves as members of the “tea party” (hat-tip to gs).

This, in turn, became a topic of discussion among the a group of citizen activists formed to support our local group, SoCal Tax Revolt Coalition. This team, tagged as the San-Diego Local Order of Bloggers (the SLOBS), has been the cornerstone of our local independent-conservative information networking system.

During our exchange, three points were agreed upon in full:

1) The “tea party” is an idea, not a group. So while people may not identify themselves as members, that doesn’t mean they no longer believe in the value of small government, sane budgets, and the “little book“.

2) The “tea party” is in need of rebranding.

3) The retooling of the “tea party” must include better use of popular culture and social media.

As an example, I wanted to share the background on the SLOBs and how it is effectively used. The website was created by Charles Fettinger (aka “Doo Doo Economics”).  He offers some details:

“Our website is technically a blog aggregator with search engine optimization and social networking automation. Each time a blogger adds a new article, the article pops up on the website, Facebook, Twitter and in our Android App. Because the article is automatically available in several places on the internet , the article gains better position in search engines.

The website is intuitive and promotes our fellow bloggers work. It keeps us reading and commenting on each other’s work to promote the collaboration of ideas. The collaboration is not managed, which maximized innovation by allowing us to pursue stories and ideas. Many great ideas are built on the shoulders of other great ideas. In a battle of ideas, this is a tremendous advantage.  Because the fact that our bloggers hold diverse perspectives, the SLOBs is a rich collaborating team. “

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