The Five False Assumptions Behind Poll-Skewing

  “Polls polls polls polls polls. In the weeks leading up to a presidential election, that’s all anyone talks about. Polls subsume all other news: Every soundbite, disaster, current event, policy, gaffe, decision and incident are merely vectors in pollspace, data which may or may not nudge the candidates’ numbers up or down a notch.

Therefore he who controls the polls can retroactively control everything that happens: Any event or utterance can be afterward spun as wonderful or ruinous if you can demonstrate that the subsequent poll showed a bounce or a dip. Polls are seen as irrefutable ex post facto evidence that a slanted news report was in fact accurate: “See? You complained when we quickly labeled the candidate’s joke as a ‘gaffe,’ but this new poll shows he dropped three points, so that proves it really was a gaffe.”

As a result, the 2012 presidential campaign is paralleled by a surrogate Poll War enjoined by each side’s supporters in the punditocracy. Whatever else happens in real life, the partisans are in an endless down-and-dirty mud-wrestling match over the veracity and reliability of polls.”