‘American Sniper’ Makes Eastwood’s Friday With $30.5M, Can It Hit $80M By Monday?

 

American Sniper Box Office

 

 

” Warner Bros. is reporting Friday at $30.5M for American Sniper – not only a January opening day record, but more than any Clint Eastwood film has ever made in a weekend. With a new batch of projections released this AM, studio B.O. analysts are seeing Warner Bros.’ American Sniper clearing $80M by Monday. Warner Bros. preferred not to comment on the lofty figures, which makes sense because it’s better to get another day under your belt as the weekend progresses and projections become more exact. All over town, executives are gobsmacked by the opening traction for this movie, the highest ever in Eastwood’s career, easily beating the wide 2009 expansion of his fierce drama Gran Torino which posted a FSS of $29.5M and a final domestic B.O. of $148.1M. 

  A combination of standard factors can be attributed to American Sniper‘s success: its A+ Cinemascore, six Oscar noms (including best picture, actor for Bradley Cooper), Eastwood’s pedigree, Cooper’s star power and sublime performance, not to mention Warner Bros.’ generating advance word of mouth with military screenings and veteran outreach.  The studio took great care in crafting TV spots that were emotionally relate-able and could break through at this time of year when there’s an onslaught of critically acclaimed titles vying for attention. Above all, many feel that the key reason why American Sniper is clicking with crowds of all ages and pulling infrequent moviegoers out the house, is because the true story a family-man war veteran truly connects with our culture at this point in time; especially with the everyday global horrors of war so close to home. “It felt like we opened against a Marvel movie,” remarked one studio executive about American Sniper‘s presence in the market, “the people portrayed in American Sniper — these are real life heroes to people in the same way that Marvel characters are heroes to fanboys.  But it’s the Marvel concept for adults.” “

 

Deadline has the details