” The first report card for the food industry’s high-profile vow to cut a trillion calories from what it sells each year is coming in the next few months. But some nutrition and obesity experts already are giving the effort a grade of incomplete.
In 2010, 16 food and drink makers made the joint pledge to shave one trillion calories from the products they sell in U.S. stores and vending machines by 2012, and 1.5 trillion calories by 2015, both compared with 2007 levels.
Supporters of the pledge say it is an important step, and that already the North Carolina researchers’ progress in designing a system to count total calories sold marks a major advance in tracking eating habits.
But skeptics point out that the pledge’s big central number represents just 2% of all calories produced by these companies. And it looks a lot smaller on a per-person, per-day basis: just 14 calories, enough to lose just over a pound if permanently taken off the average adult’s diet and far short of the number of excess calories in the average American’s diet in the era of rising obesity rates, variously estimated at between 100 and 220 calories per day.”
- Food industry playing for time on regulation, says obesity expert (guardian.co.uk)
- A Battle of Great Proportions: The Fight Against Obesity (dominicspoweryoga.com)
- Are You Overweight Or Obese? (blackdoctor.org)
- What Your Food Cravings Really Mean (lifehack.org)
- New Coca-cola television adverts address obesity problem (standard.co.uk)