… Gun Sales Up Overall, Election’s Next Week



 ” Ruger released its third quarter earnings report last night and surprise, surprise, overall sales are up for the country’s number one-ranked gun company.

Ruger’s positive earnings report continues to support the argument that gun sales are up as indicated by the release of the FBI’s National Instant Criminal Background Check System (NICS) data earlier this month, which showed a 14.7 percent increase from the previous month. The NICS data simply provides the number of background checks performed, so it is merely a way to estimate sales.

For the first nine months ending Sept. 29, Ruger’s net sales were $350.1 million, which is a $114.5 million increase from 2011. 

Part of Ruger’s success is due to its new products for 2012. These products — the Ruger American RifleSR22 pistol,10/22 Takedown rifle22/45 Lite pistol and Single-Nine revolver — made up 38 percent of sales so far in 2012. That equates to around $130.3 million.

At the beginning of September Smith & Wesson reported a solid fiscal first quarter, which began in July, with a $44.3 million increase in sales from 2011.”